Braskem Launches Virtual and Interactive Platform Braskem 360°
Platform expands access to information on the Braskem universe and brings real-life experiences to the digital world
With an eye always on the latest market trends and committed to innovation and sustainable development, Braskem is launching the platform Braskem 360°, a virtual reality environment that reinforces the company’s identity and innovates how it communicates its projects, investments, products and sustainability actions. The goal is to offer other ways for people to relate with the company.
“As you can imagine, the idea behind the project is to show in the virtual world what we already see in the real world. We want to bring together in one place and expand access to information about Braskem to help users learn more about us, our commitments, our markets and our actions,” said Edison Terra, vice-president of Olefins and Polyolefins at Braskem in South America.
“It also allows us to show how we are always innovating and seeking new forms of communicating with different publics and investing in new technologies, while expanding access to content and the sharing of knowledge without geographical barriers,” explained Márcio Sanitá, director of Communication, Technical Services and Customer Service at Braskem.
The initiative offers free access to the vast universe of Braskem’s content, projects and events. Visitors can navigate a corporate environment inspired by Braskem’s São Paulo office and also can hear messages from senior executives.
The platform offers virtual tours of various real-world sites, such as the mechanical recycling plant in partnership with Valoren, which gives visitors a better understanding of how the recycling process works, and Cazoolo, Braskem’s design lab for sustainable packaging.
Users also can tour Braskem Week, the company’s first virtual trade fair, which showcases its solutions in all market segments, as well as Braskem’s virtual booth at K Fair 2022, which is exactly the same as the real booth that welcomed visitors in Düsseldorf, Germany. From the comfort of their home, visitors can keep up with the latest news and launches through videos recorded by Braskem’s specialists during the event.
In the TS&D space, users can explore the knowledge platform, which includes cases, live streams and technical content produced by Braskem’s application engineers.
For this year, visitors can look forward to new features and interactive spaces on innovation and sustainability on the Braskem 360° platform.
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