Yash Pakka Limited Simplifies it’s Brand Identity; Renames as Pakka Limited
The 42-year-old company is committed to creating and promoting sustainable packaging solutions for a greener planet.
After solidifying its presence in the market, Yash Pakka Limited, a leading manufacturer of sustainable packaging solutions, has renamed itself Pakka Limited. Effective immediately, the 42-year-old company envisions simplifying its brand identity and unifying its presence across all regions globally with this renaming. This change involves shortening the brand name to a one-word name, reflecting a commitment to a simpler yet global brand presence.
While the name has changed, the visual identity of Pakka Limited remains intact, and there will be no changes to how the company operates its business. As a responsible and environmentally conscious organization, Pakka Limited stands firm on its purpose to work towards a cleaner planet. Its aim is to foster strong relationships with customers, vendors and Mother Earth remains unchanged. At the core of its business, the brand remains focused and dedicated to sustainability and environmental responsibility.
Ved Krishna, Pakka, said,”“Today, we honor the legacy of fierce determination, innovation, and creative problem-solving by a name change— from now, we will be called Pakka. Pakka is a combination of “packaging” and “ka”— which means soul. Packaging with a soul means you get our best effort. While we have distributed globally for 20 years, for the first time we are setting up international production facilities. With this in mind, we need a name that is simple, universal, and relevant. And, of course, the double-K is a subtle nod to my father, KK Jhunjhunwala. As he often modeled: we are led by our convictions. We are grateful to so many of you who have been with us on this ride of building good business by doing good. We will continue to contribute to a cleaner planet. We look forward to creating a deeper impact together.”
This change comes at a time when the company has recorded remarkable growth in the last couple of years and is targeting a huge upside in the years to come. In FY23, Pakka Ltd. achieved a record-breaking FY profit of Rs. 72.3 crore (EBIDTA of 23%). Furthermore, the company saw a surge in exports, accounting for 27% of total volume production, mainly due to a remarkable 24% increase in moulded tableware production, which currently utilizes nearly 50% of the company’s installed capacity. In its pursuit of growth. Pakka is embarking on two major ventures. Additionally, Pakka is expanding its operations in India at the Ayodhya facility through Project Jagriti, with an investment of ₹550 crores.
Over the past few years, Pakka Limited has taken significant steps in addressing the global issue of single-use plastic. The company has expanded its operations with new offices in North America and a major investment in Guatemala, laying the foundation for international growth. It plans to establish a facility in Guatemala, anticipated to commence operations by mid-2025, boasting a production capacity of 400 tonnes. The project requires an investment of US$250 million and aims to create the world’s largest compostable flexible packaging and moulded fibre facility using bagasse fiber and aims to reach $1 billion (Rs. 8,250 crores) total revenue by FY30.
The company started in 1981 as Yash Papers Limited, a leading manufacturer of low-grammage kraft paper. Over the last four decades, the company has transformed from a paper manufacturer to a sustainable packaging company. It was rebranded as Yash Pakka in 2019 to align with the mission of creating and promoting compostable packaging solutions. Since then, Pakka Limited has experienced remarkable growth, with revenues from INR 255.43 crores to INR 419.89 crores, registering an increase of approximately 65% and profits going up to 150%. Pakka Limited offers a wide portfolio of regenerative packaging for food carry, service, and packaging. Its flagship initiative, CHUK, has become a category leader in compostable foodservice packaging and is embraced by major cities in India. The company is actively exploring flexible packaging solutions and engaging in off-take agreements for future production in India and Guatemala.
www.pakka.com
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