Directed by Jum Nakao, Color Trend 2024 Highlights Color Trends in Plastics for Housewares, Construction and Packaging
The International Color Trends Guide will be presented during the 3rd World Plastic Connection Summit, at Blue Tree Premium Alphaville, in São Paulo, on August 21-24, 2023
Think Plastic Brazil (Brazilian Converted Plastics Export and Internationalization Program), created by INP (Brazilian Plastics Institute) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will be holding the 3rd World Plastic Connection Summit, Brazil’s main event with an international focus on the Converted Plastics sector and the largest connection platform in the Americas for the industry in this sector. The Summit will be held in a hybrid format (in person and online), at Blue Tree Premium Alphaville (Alameda Madeira, 398 – Alphaville, Barueri, SP), on August 21-24, 2023, with simultaneous broadcasting in Portuguese, Spanish, and English.
One of the main highlights of the Summit will be the launch of the International Color Trend Guide (Color Trend 2024), created to serve industry professionals in Brazil and worldwide, which this year has the creative direction of the renowned artist and product designer, Jum Nakao, who shares the authorship of the project with Beatriz Abreu.
Recognized as one of Brazil’s most talented designers, Jum Nakao designs furniture, clothes, and spaces; directs films, events, and spectacles; and holds lectures, workshops, exhibitions, and shows, across Brazil and abroad. He is a featured name in the most important publications on Fashion and Design in the world, and his work is part of international collections of Museums of Art and Fashion.
His studio, created in 1997, produced works for major national and international brands such as Nike, TV Globo, and Zoomp. With striking aesthetics and provocative concepts, Jum seeks to bring a unique and innovative approach that questions the ephemerality of trends and the superficiality of the art and fashion industry. His plays and performances are a powerful artistic expression that challenges and instigates the public to rethink their own relationship with consumption and raise awareness of sustainability.
Nakao’s most iconic work, A Costura do Invisível (“Sowing the Invisible”), presented during the São Paulo Fashion Week in 2004, gained worldwide recognition by presenting a collection of clothes made of paper that were ripped live during a fashion show, revealing the ephemeral, imperfect beauty of the creative process.
Ahead of the Color Trend 2024 project, he aimed to promote Brazil among Color and Design Trendsetters. By taking advantage of the differentiators of luminosity and the state of mind of the Brazilians, Jum developed ideas that could be applied throughout the converted plastics industry starting next year.
“Plastic has the role of coloring and lighting up the world – and Brazil is the place where people most use light and colors as a reference. This is very much in our favor, and it is in this sense that I intend to add and collaborate with this project,” noted Jum Nakao.
The methodology for preparing the guide involved the market for converted plastics. Interviews were carried out with Brazilian companies that participate in the Think Plastic Brazil program, including Masterbatch manufacturers (which develop the pigments that will be used in the manufacture of the converted plastic), such as the project’s supporters Colorfix and Engeflex.
According to Carlos Moreira, Strategy and Project Planning Manager at Think Plastic Brazil, Color Trend is a great showcase for the Brazilian converted plastics industry. “Each edition draws more and more attention from the international public. We believe that, based on that, we can consolidate Brazil’s position as a color trendsetter for the world. Our unique lifestyle, which combines a rich ecosystem with a unique cultural diversity, places our country in a prominent position on the world design scene,” he said.
The World Plastic Connection Summit is one of the main actions of the sectoral project for the verticals supported by the Think Plastic Brazil program: Agrobusiness, Toys and Childcare, Construction, Packaging, Supplies (including the Masterbatch – the material responsible for dyeing converted plastic products), and Housewares. This year, its central theme is Innovation, Design and Sustainability as global differentiators in the Brazilian converted plastics sector. The event agenda will consist of the following:
Hybrid International Seminar: The international technical seminar, held in a hybrid format (face-to-face and online lectures and access). It will feature an exclusive selection of the most important global professionals to meet the information demands of the entire Converted Plastics chain and will be held on August 21-22. The Seminar’s schedule also includes panels on corporate leadership and design, in addition to the launch of the International Color Trends Guide (Color Trend 2024) and the International Yearbook (Yearbook 2023), with data from the international industry and information from member companies of the Program.
International Award: With the aim of acknowledging and publicizing companies that invest in internationalization processes, in addition to honoring relevant actions by member companies of the Program, the main innovation of this year’s award will be the opening of registration to companies not associated with Think Plastic Brazil.
Color Trend – International Color Trend 2024: An in-depth global study of color trends in the converted plastics market, reflecting Brazilian culture and presenting new possibilities for production and product development to Brazilian companies. The color survey was coordinated by renowned artist, creative director and product designer Jum Nakao.
International Yearbook: The third edition of the yearbook in three languages (Portuguese, English, and Spanish) has been reformatted, with even more information and highlighting the 146 Brazilian member companies of Think Plastic Brazil, in addition to presenting international sectoral information for 2023. The International Yearbook will be available in an online format and will have a few copies available in print format.
Buyers Project International Show: The face-to-face event will be serving all verticals of the Converted Plastics sector, with negotiation roundtables and a large area for networking, in addition to a selected mailing list of international buyers with exclusive access to participants.
Image Promotion: At this event, held alongside the Buyers Project, member companies of the Think Plastic Brazil Program are able to welcome buyers and guest journalists.
Technical Visits: International buyers and guest journalists will participate in technical visits to the plants of the member companies of the Think Plastic Brazil program.
Internationalization Consulting Clinics: It will bring together representatives from ApexBrasil, law firms and business consultants, who will address various topics of interest to Think Plastic Brazil members.
www.thinkplasticbrazil.com
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