Clariant recognized with Henkel innovation award for its advanced TexCare polymer
Clariant, one of the world’s leading suppliers of sustainable ingredients and solutions, has been awarded the Best Innovation Contributor Award Laundry & Home Care 2021 – Runner Up, by the consumer goods giant Henkel. The prize recognizes the outstanding performance of Clariant’s TexCare technology and the unique benefits it brings to laundry detergents in North America and beyond.
Clariant was also commended for its strong brand implementation of TexCare, a leading advanced soil release polymer technology for laundry detergents, that combines best in class fiber protection against dirt with environmental benefits, including improved low-temperature laundry performance, as well as being available with a high Renewable Carbon Index and biodegradability.
“As one of the market leaders in soil release polymers, we are thrilled to win this award and I’m incredibly proud of all those at Clariant involved. With a growing segment trend of stain prevention claims in North America and globally, TexCare is clearly a cutting-edge technology in stain removal, protection against new soiling, and maintaining the whiteness of clothes,” said Christian Vang, Senior Vice President, Global Head of Business Unit, Care Chemicals.
TexCare products form a protective layer, reducing soil from penetrating deep into the fabric. Clothes washed with the help of this top-performing soil release polymer technology are up to six times cleaner than those washed with detergent only – thanks to its soil lift and stain trapper function. The product range also helps prevent the redeposition of dirt during washing, which is the main culprit for greying – making sure white stays white.
The prize was announced at Henkel’s annual awards ceremony for top suppliers, during the 2022 American Cleaning Institute (ACI) Annual Convention.
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