European Bioplastics Moves Headquarters to Brussels and Appoints New Secretary General
The European Bioplastics Association (EUBP), which advocates for the bioplastics sector in Europe, has formally moved its headquarters to Brussels. In addition to growing its network and boosting its visibility in the EU policy environment, the action reaffirms the organization’s dedication to lobbying and interaction with EU institutions.
The relocation is being accompanied by the announcement of European Bioplastics‘ new Secretary General, Lorenza Romanese, who offers a wealth of leadership experience in public relations and sustainability. In the organization’s upcoming stage of strategic development and increased integration with EU policy, Lorenza will serve as its leader.
“This relocation is a natural next step in our growth,” says Hasso von Pogrell, Managing Director of European Bioplastics e.V. “Being in Brussels places us at the heart of EU decision-making, allowing us to strengthen our advocacy efforts and foster deeper collaboration with stakeholders across the value chain.”
The move builds upon the successful establishment of EUBP’s Brussels office in June 2023 and is a strategic milestone reflecting the growing importance of bioplastics in Europe’s transition toward a circular economy. As the EU accelerates its efforts toward sustainable prosperity and competitiveness, European Bioplastics firmly believes that biobased, biodegradable, and compostable plastics are essential to achieving these goals. These innovative materials contribute to reducing dependence on fossil resources, advancing sustainable product design, and driving cross-sectoral innovation. With a stronger presence at the heart of EU policymaking, EUBP is well-positioned to support these strategic objectives and ensure that bioplastics are recognised as a key enabler of Europe’s green and circular transformation.
While the majority of EUBP’s core activities and advocacy work will now be based in Brussels, the Berlin office will remain open to support ongoing operations and maintain continuity of key functions including the annual European Bioplastics Conference, Seedling, Research and Innovation projects among others.
Commenting on the new chapter, Secretary General Lorenza Romanese stated: “I am honoured to join European Bioplastics as Secretary General. I look forward to collaborating closely with our members, stakeholders, and EU institutions to strengthen the voice of bioplastics, drive ambitious policies, and unlock the sector’s full potential for Europe’s sustainable future.”
European Bioplastics advocates for a supportive policy and regulatory framework that enables favourbale market conditions for the bioplastics sector to thrive. The association serves as both a knowledge and business platform, bringing together key stakeholders to support the development, market introduction, and scale-up of sustainable bioplastic solutions across Europe.
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