Think Plastic Brazil Drives Industry Collaboration with 21-Company Mission to South Africa
The Africa-Brazil Trade Mission, a commercial mission that links 21 Brazilian companies with buyers from throughout the region, starts in Johannesburg, South Africa. Think Plastic Brazil is a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute). On the days of activity, buyers are invited to business rounds.
The event is a significant entry point for Brazilian industry, whether in the technological or retail sectors, given the African continent’s potential market. Rapid urbanization has led to an increase in dynamic consumption among the region’s youthful population. Arthi, Alklin, Astra S/A, Azul Pack TechGround, Condor, Mello, Fame, Fortlev, Hiperpack, Itacorda, Mangueplast, Maxeb, Metaltru, Nitron, , Plasvale, São Bernardo, Stam, Tigre, Unipega, and Verde Pack are the companies that are traveling to South Africa with Think Plastic Brazil.
They represent the verticals of Agribusiness, Civil Construction, Packaging and Housewares, offering solutions for market needs, with the competitive advantage of sustainable development in the internationalization of our companies, committed to ESG and global innovation practices, strengthening the competitiveness of Brazilian products on an international level.
“We studied this market with the commitment and seriousness that this opportunity deserves, realizing that South Africa has demands for many of our verticals. There is already a receptiveness there to doing business with Brazil, and our innovations are very much in line with the needs that exist in the region. Color Trend 2025 is an excellent example, in which design and colors tell a story that adds value to our products,” says Carlos Moreira, Executive Director of INP and Think Plastic Brazil CPO.
In addition to the business rounds with buyers operating in South Africa, buyers from neighboring countries will also participate, expanding the scope of the action. Finally, Think Plastic Brazil will be taking the 2025 edition of the International Yearbook to the Africa Mission, a catalog that brings together Brazilian companies in the converted plastics sector, divided into six verticals: Agrobusiness, Toys, Civil Construction, Packaging, Supplies for the Plastic Converting Industry and Housewares.
Arthi: With over 500 items distributed in thousands of points of sale throughout Brazil and abroad, Arthi has been consolidating its name in the market for over 25 years. One of the leading companies in the domestic housewares market, it manufactures products for the kitchen, bathroom and organization, and is part of the lives of thousands of Brazilians. Located 70 km from São Paulo, in the city of Bom Jesus dos Perdões, it currently has a modern manufacturing plant with cutting-edge technology.
Alklin: The Alklin brand is owned by Schwanke Industrial, which, with over 70 years of history, is a leader in the cleaning cloth category in Brazil, with 17.2% of the Self-Service and Cash & Carry Retail market. Located in Santa Catarina, in the South of Brazil, it has two manufacturing plants, one in Blumenau, the city where it is headquartered, and the other in Penha. In addition to operating in the cloth category, the company works with the following product categories: sponges, brooms, squeegees/mops and housewares (brushes, shovels, buckets, plungers, door seals, clotheslines and rugs).
Astra S/A: Astra S/A Indústria e Comércio, founded in 1957 in the city of Jundiaí – 60km from the capital of São Paulo – is a multi-specialized company that creates and sells products and solutions for people’s daily lives. It has a varied portfolio, consisting of items aimed at construction, ranging from the foundation of the work to the finishing, from technical items to decoration, with practicality, beauty and well-being.
Azul Pack TechGround: TechGround Geomembranes are composed of geosynthetic materials produced using Polyethylene, a line specially developed for those seeking an effective waterproofing system combined with innovation and technology for projects that are concerned about the environmental impacts caused by contamination of soil, rivers and groundwater. The products follow the GRI GM-13 and GM-17 recommendations and are produced with high-quality virgin raw materials and the correct addition of carbon black, antioxidants and thermostabilizers, which guarantees greater resistance to UV rays and, consequently, longer service life and performance. The entire line is tested in their own laboratory, which has the international GAI LAP certification.
Fame: With 85 years of industry experience, FAME offers safe, efficient and affordable water heating solutions tailored to meet the needs of a global audience. Founded in 1940, FAME operates three modern production facilities in Brazil, employs over 2,000 people and exports to over 40 countries. All products are ISO 9001 certified and have over 10 international certifications, demonstrating the company’s commitment to quality and continuous improvement.
Fortlev: At Fortlev, taking care of water is a commitment we make every day to families from the North to the South of Brazil. That is why our business goes far beyond manufacturing tanks, pipes and connections; we work to be a reference in water storage solutions. Since 1989, Fortlev has specialized in bringing quality to its customers. For this, innovation is needed. Today, we have one of the most modern industrial parks for pipes and connections in the country. As for water tanks, we are always one step ahead, seeking bold solutions for consumers.
Metaltru: Transforming steel and composite wood into innovative products with design and functionality has been Metaltru’s mission throughout its 38-year history. Operating in 40 countries, we have helped make the lives of thousands of consumers easier, which gives us the satisfaction of knowing that we are on the right track. In 2025, Metaltru will continue to strive to always do its best.
<OU>: With 30 years of experience, <Ou> is a leader in the organization sector, standing out for its unique design, innovation, functionality and sustainability. Present in 24 countries and with points of sale throughout Brazil, the brand offers products that transform people’s daily lives, promoting organized and comfortable environments. The brand has Casa <Ou>, an exclusive space in São Paulo, where customers and partners can experience the essence of the brand through experiences and workshops focused on organization and well-being.
Plasvale: Plasvale has a complete and versatile line of household goods – ideal for distributors and retailers looking to boost sales. A Brazilian brand in the housewares segment since 1977, it offers products designed for the everyday needs of the modern consumer. With practical, durable and visually appealing solutions, it is ideal for distributors looking to expand their portfolio and for retailers looking to offer high-turnover products and who value the experience at the point of sale.
São Bernardo: São Bernardo, a leading brand in practical organization solutions, will be presenting its newest PET refrigerator organizer during its upcoming trade mission in South Africa. Made from high-quality recycled PET, this organizer was developed to optimize refrigerator space, making home storage more efficient and sustainable. The refrigerator organizer stands out as a practical solution for homes and retailers looking for smart and eco-friendly organization options.
Tigre: With over 83 years of history, Tigre is a Brazilian multinational with a strong international presence and a leader in solutions for civil construction. The company offers a broad portfolio of products that grows every year. We are driven by caring for water to transform people’s quality of life. We transform your experience with water beyond the construction site, through the best solutions on the market.
Unipega: We are a global brand that has been present throughout Latin America for over 20 years, offering products for the construction, crafts, furniture, automotive and consumer segments, with a portfolio of over 400 products that serve various segments — construction, carpentry, automotive, retail and mass consumption, as well as painting and coatings. Unipega is recognized by customers and consumers, having a presence in various distribution channels and winning important awards in the segment.
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