Architect Marcelo Rosenbaum Takes Center Stage at IV World Plastic Connection Summit with Color Trend 2026
The IV World Plastic Connection Summit will introduce the Color Trend 2026, a new guide on color trends developed by Think Plastic Brazil to assist professionals in the Brazilian converted plastics industry with their decision-making. This edition, designed by the renowned architect Marcelo Rosenbaum, will showcase colors inspired by Brazil’s diverse biomes. The event will be held from April 8 to 10 at Novotel Center Norte in São Paulo, with April 8 open to the public. The summit is organized by Think Plastic Brazil, created by the Brazilian Plastics Institute (INP), and in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
“In this edition of Color Trend 2026, we are honored to have the curatorship of renowned architect Marcelo Rosenbaum, who brings an approach inspired by Brazilian biomes, connecting the identity of our country to innovation in design and industrial production. With this initiative, Think Plastic Brazil reinforces its commitment to offering assertive directions for the sector, helping professionals make decisions based on research and aesthetics aligned with global market demands”, comments Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
Color Trend, one of the projects within the World Plastic Connection Summit ecosystem, is an international color trends guide focused on the Brazilian perspective. It provides in-depth research tailored to the converted plastics industry, offering a comprehensive color chart to guide the sector in the year following its release. Available in Portuguese, English, and Spanish, the 2026 edition is designed by Marcelo Rosenbaum, a renowned Brazilian architect with international awards.
The initiative uses architecture and design as tools for social transformation, promoting a dialogue between architecture, design and biome. Marcelo Rosenbaum selected colors that portray a connection with the diversity of each Brazilian biome, valuing their particularities, as well as reflecting his most striking memories of the places and situations he experienced during the research, which, based on photographs, recorded the unique colors of our country.
They will also highlight the innovation partnership between Think Plastic Brazil and SENAI CETIQT (Chemical and Textile Industry Technology Center), one of the main education and innovation institutions in Brazil, focusing on areas such as textiles, clothing, chemistry and design. The institution will be responsible for colorimetric tests, carried out in collaboration with industries and manufacturers of converted plastic products, ensuring, with laboratory rigor, color equality between those conceived by Marcelo Rosenbaum and those applied to both the raw material and the final plastic parts.
In 2025, they will begin developing an innovative color naming and coding system for converted plastics, specifically designed for the Brazilian market, with the goal of establishing it as a global reference by 2026. This system aims to provide a unique and efficient way to identify colors, tailored to the specific needs of the national industry, while offering a competitive alternative to existing international systems. The project will involve market research, an analysis of current standards, the creation of a comprehensive color palette, and validation by industry experts.
On April 8, industries and companies producing converted plastics will present their products with the new Color Trend 2026 colors to the public, in order to demonstrate the chromatic trends in practice, validate the application of the shades in different materials and highlight the innovation in the sector’s design.
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